News Corp. (NWSA)’s Fox and other television networks, presenting next season’s schedules to advertisers this week, are betting that sports coverage will boost ratings and get viewers to watch more programming live.
Fox is creating a Saturday prime-time sports block of programming next season, while NBC will air episodes of new dramas and comedies after Olympics coverage. CBS is airing the Super Bowl, the most-watched television event in the U.S., as well as a football playoff game in prime time. Continue Reading…
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