Skechers to pay $40M to settle government charges over claim that fitness shoes toned muscles
WASHINGTON (AP) — The government wants you to know that simply sporting a pair of Skechers’ fitness shoes is not going to get you Kim Kardashian’s curves or Brooke Burke’s toned tush.
Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles. Kardashian, Burke and other celebrities endorsed the shoes in Skechers ads. Read more…
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